Microstyle: The Art of Writing Little by Christopher Johnson

Microstyle: The Art of Writing Little



Download Microstyle: The Art of Writing Little




Microstyle: The Art of Writing Little Christopher Johnson ebook
Page: 256
Format: pdf
ISBN: 9780393341812
Publisher: Norton, W. W. & Company, Inc.

Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal. MORE EBOOKS:







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